Branding 101

Branding in business is proven to be highly effective in not only obtaining more sales, but also with the overall professional feel of your brand. 

Initially, I thought that branding was only for decoration. I didn’t understand the value of branding and the impact that it had on the progression of my business. Branding items aren’t required to sell your products, and the lack of branding material should not be used as a crutch for not getting started with your business, however, there are a few undeniable benefits! 

Branding Benefits 

• A clear pathway back to your business - Branding should encompass your brand and include information that leads to your place of business. Including information such as; website URLs, social media links, business email addresses, logo (for the added reminder and imagery of your business), business name, and more!
• Professional look - How a product looks, has the potential to influence the overall appeal to buyers. It also helps to provide a put-together, professional feel. Many people are drawn to the look of an item, before inspecting or deciding to make a purchase. 
• Reusable Useful Packages - Many products are considered investments. For example, quality hair extensions have the potential to last over 12+ months. Hair bags, and boxes can not only provide a professional look for your customers, they an also act as safe storage places for extensions. Branding items can serve more than one purpose, and many agree that they should!

Let’s discuss other ways that we can make our branding material(s) work for us!

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